CleverTap appoints Honey Bajaj as SVP and Global Chief of Consumer Experience
Bajaj will lead the company’s charter to achieve “the art of the possible” and drive the launch of digital and physical CX Centers of Excellence
Mountain View, California and Mumbai, India –News Direct– CleverTap
CleverTapthe global leader in retention cloud, today joined its senior management team with the appointment of Bajaj honey as SVP & Global Chief of Consumer Experience. In this role, Bajaj will pioneer CleverTap’s extensive program to help companies reinvent the customer experience and achieve “the art of the possible.”
Bajaj is a design strategist, innovation leader and social entrepreneur who has worked extensively in India and the United States. His ability to solve problems and identify patterns of human behavior has earned him numerous prestigious awards and recognition as a Global innovation shaper and Inventor of the Year (2016). She also holds a dual degree with a master’s degree in engineering and management and a master’s degree in sustainability studies from the Massachusetts Institute of Technology. She is currently pursuing her doctorate. in design and innovation methodologies in the digital world.
Prior to joining CleverTap’s leadership team, Honey built an innovation pipeline for several Fortune 500 companies, including Boston Consulting Group Digital Ventures, Disney, Microsoft Research, MIT Media Lab and Tata Group, one of the conglomerates largest and most profitable in India. There, she developed detailed market segmentation frameworks based on buying behavior to orchestrate product launches and go-to-market strategies.
Bajaj has also dedicated his talent to designing for scale and impact to meet the needs of government agencies, financial institutions, and healthcare organizations. His work, spanning over a decade, has touched over 50 million lives.
“As we transform CleverTap into a global category builder for ‘Retention Cloud’, we realize that our customers are eager to co-create experiences that will fuel the growth and future of their own digital businesses. For this reason, we let’s expand our leadership team with a new appointment that benefits the most important stakeholder: our customers’ customers,” said Vikrant Chowdhary, Chief Growth Officer of CleverTap.
“From fintech to e-commerce, and on-demand Super Apps to media and streaming services, businesses need the inspiration and real-world examples of ‘The Art of the Possible’ to unleash design thinking. human-centric, open up new perspectives and drive powerful momentum and positive outcomes for all stakeholders. This outcome, he continues, is “inextricably linked to our clients’ ability to realize and hyper-personalize omnichannel journeys for their customers”.
“I have always focused on designing for impact and inventing for scale by contextualizing technology for consumers. The truth is that no matter what we think we are doing, we are all in the business of customer experience. Before you can accomplish it, you have to imagine it. Digital behavior and customer expectations are changing faster than most industries are able to. I look forward to my journey with CleverTap to embed human-centric principles and design thinking into a range of initiatives and programs,” says Honey Bajaj. “These efforts will enable digital-centric companies to co-create and simulate digital journeys that will fuel growth through a superior customer experience and enable CleverTap customers to realize their consumer journeys in more seamless and contextual ways, such as digital lines. and omnichannel. world are no longer separated.
About Clever Tap
CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization using a unified, deep data layer, AI/ML-powered insights, and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell and Premier League, trust CleverTap to achieve their retention and engagement goals, increasing their long-term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore and Dubai. For more information, visit smarttap.com or follow LinkedIn, Twitter, Facebook and Youtube.
Forward-Looking StatementsCertain of the statements contained in this press release may represent CleverTap’s beliefs regarding future events and may be forward-looking statements or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could cause the actual outcome to differ materially from the results anticipated by the statements referred to in the press release. Factors such as changes in general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, earnings uncertainty, corporate actions, customer concentration, demand impairment, liability or damages in our service contracts, catastrophic losses unusual events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of a pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause actual events or results to be materially different from those anticipated by these statements. CleverTap makes no representations or warranties, express or implied, as to the accuracy, completeness, or updated or revised status of these statements. Accordingly, in no event will CleverTap and its affiliates be liable to anyone for any decision made or action taken in connection with the information and/or statements contained in this press release or for any related damages.
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