Vice Beer brewery aims to open this summer
Naming the brewery Vice comes from the idea of ”healthy indulgence,” Perozzo said.
“Everyone has a vice, but vice can be an enjoyable pastime,” he said.
The two and their wives, who are also co-owners, are renovating the bar to have a retro ’80s and ’90s theme that captures the spirit of “A-Team,” “Star Wars,” and similar pop culture themes.
The two are waiting for permission before they can start brewing.
Barlow’s at the Waterfront Vancouver is not involved in Vice Beer and has been taken over by the Waterfront Taphouse.
Prado is retrofitting an Oregon-licensed food cart to make it acceptable to Vancouver’s code, which is a more intense and expensive process than in Oregon, he said. The fire suppression system is particularly more advanced in Vancouver.
“Right now, food trucks are on another level of quality,” Prado, 40, said. “They are easily staffed and have better quality.”
Perozzo, 40, and Johnson, 35, will focus on retail much more than distribution – getting their beers to as many stores as possible. By focusing on retail storefronts, events and expansion, they can maintain a better profit margin and grow the business further, Johnson said. They plan to open a service location with Prado within a few years.